Then it came time to strike out on his own. The call came from KXMK-FM in Madera, CA. Craig became News Director for this Classic Rock
station, reporting morning and evening drive news, and doing sports reports. A format switch took place and then he was tapped to set up, manage and run a satellite assisted radio station, which
included producing local commercials.
Then the opening came at KMJ-AM/KNAX-FM in Fresno for a Production Director. At this News/Talk and Country combo, Craig once again
dove into practically everything. . . producing commercials and local programs, doing live news reports, filling in as news anchor, talk show host and air talent on KNAX. He also was the
"official vocal drum major" for the station's Boombox Boogie Brigade at parades. After changes and being fired (and you're not officially in radio until you get fired), he returned to
Southern California for a short gig in the High Desert doing afternoons at KAVR-FM, Apple Valley (Stereo Country 102).
Since KAVR, Craig decided to take his vocal talents to a different level. Combining the benefits of production with his voice, the
voice-over industry was the next challenge. He enjoyed a moderate success with commercials for both radio and television locally and nationally (including a Wheel of Fortune promo). Craig began to
strut his acting talents on the local stage (with good reviews) and is now pursuing an acting career. Recently he was spotted as a defense attorney on the TV show Arrest and Trial, and is awaiting the
release of a film called Children of the Road wherein he plays a bad guy called "The Weasel."
All this from humble beginnings at KBPK-FM. Craig thinks "one of the most influential things I learned from the courses here was
that even though this is entertainment, it is still a business. I learned to see all aspects of what it takes to put a entire package (radio or other entities) together and go from there, while still
having a great time. Break a leg in whatever you do!"